Bulk Mail Risk Management
Watkins provided risk management and technical support services to a large, nationally-based postal delivery organization for over 20 years. Watkins provided consulting services in the field of payment technology and bulk mail entry units (BMEU), the point of entry for commercial mass mailings. During this engagement, Watkins professionals focused on providing strategies for combating one of the industries most common and costly challenge impacting any mailing campaign – non-deliverability – and cost effective solutions for managing this challenge. Throughout this project, Watkins formed strategic alliances with numerous mailing houses and has the knowledge to construct a workflow to efficiently manage incoming and outgoing mail, leveraging existing infrastructures while making the process more streamlined and effective.